The Top Ten Ways to Kill a Business in Westchester County, New York:
1. Don’t Advertise. Pretend everyone knows what you have to offer.
2. Don’t Advertise. Tell yourself you just don’t have the time to spend thinking about promoting your business.
3. Don’t Advertise. Assume everyone knows what you sell.
4. Don’t Advertise. Convince yourself that you’ve been in business so long that customers will automatically come to you.
5. Don’t Advertise. Forget that there are new potential customers who would do business with you if they were urged to do so.
6. Don’t Advertise. Forget that you have competition trying to distract your customers away from you.
7. Don’t Advertise. Tell yourself it costs too much to advertise, and you don’t get enough out of it.
8. Don’t Advertise. Overlook the fact that advertising is an investment in selling – not an expense.
9. Don’t Advertise. Be sure not to provide an adequate advertising budget for your business.
10. Don’t Advertise. Forget that you have to keep reminding your established customers that you appreciate their business.
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