The Top 10 Ways to Kill a Business In Westchester & The Hudson Valley
1. Don’t Advertise. Pretend everyone knows what you have to offer.
2. Don’t Advertise. Tell yourself you just don’t have the time to spend thinking about promoting your business.
3. Don’t Advertise. Assume everyone knows what you sell.
4. Don’t Advertise. Convince yourself that you’ve been in business so long that customers will automatically come to you.
5. Don’t Advertise. Forget that there are new potential customers who would do business with you if they were urged to do so.
6. Don’t Advertise. Forget that you have competition trying to distract your customers away from you.
7. Don’t Advertise. Tell yourself it costs too much to advertise, and you don’t get enough out of it.
8. Don’t Advertise. Overlook the fact that advertising is an investment in selling – not an expense.
9. Don’t Advertise. Be sure not to provide an adequate advertising budget for your business.
10. Don’t Advertise. Forget that you have to keep reminding your established customers that you appreciate their business.
What If You Could Attract
Out-Of-Town Visitors Without Spending A Fortune In Advertising? With The Lowest Cost Per 1000 Readers, TRAVELHOST Is Very Affordable:
TRAVELHOST has the lowest cost per
1000 readers of any guidebook publication in the county! Making at
least a 6 month committment to any advertising vehicle is the best way
to see a return on your investment.
All ads are supported with a listing in the appropriate section, and a link on our website. For one year agreements, a written review of your business will be published in one issue of Travelhost Magazine.
Suburban NYC & The Hudson Valley
BI-MONTHLY ADVERTISING RATES
(TRAVELHOST is published every two months, and found INSIDE the rooms every day of the year)
REGULAR PER ISSUE ADVERTISING RATES
SIZE
| 2 ISSUE RATE
| 4 ISSUE RATE
| 6 ISSUE RATE
| FULL
| $3000
| $2500
| $2000
| 2/3
| $2500
| $2000
| $1500
| 1/2
| $2000
| $1500
| $1200
| 1/3
| $1200
| $1000
| $800
| 1/6
| $800
| $650
| $500
| 1/12
| $500
| $400
| $300
| LISTING
| $100
| $75
| $50
| BACK COVER
| $4000
| $3250
| $3000
| INSIDE FRONT
| $4000
| $3250
| $3000
| PAGE 2
| $4000
| $3250
| $3000
| PAGE 3
| $3000
| $2750
| $2500
| COVER INSERT
| $1000
| $900
| $800
|
***Ask about our special COVER STORY, featuring a cover insert and full page editorial on your business in the next issue, for $2500 an issue.
2008 Print/Editorial/Web packages:
Platinum package: Price/issue
Full page print ad $2,000
Full page editorial $2,000
Display ad on web $400
Clickable link $100
Total Value $4,500
Package Price $2,999
Gold Package:
1/2 page print ad $1,200
1/2 page editorial $1,200
Display ad on web $400
Clickable link $100
Total Value $2,900
Package Price $1,999
Silver Package:
1/3 page print ad $800
1/3 page editorial $800
Display ad on web $400
clickable link $100
Total Value $2,100
Package Price $1,499
Business Package:
1/6 page print ad $500
Display ad on Web $400
Clickable link $100
Total Value $1,000
Package Price $699
*Packages must run a minimum of 3 issues to qualify for discounted rate.
5% DISCOUNT FOR PAYMENT IN FULL AT TIME OF AGREEMENT. We accept cash, check, eft, and all major credit cards.
COMPATIBLE SOFTWARE: QuarkXpress 4.0, Adobe Illustrator (no higher than 6.0 or 7.0 saved as Illustrator EPS), or Photoshop (all versions, saved as EPS or TIFFformat in grayscale, bitmap or CMYK mode). All artwork must be accompanied by a matchprint.
TERMS AND CONDITIONS: All advertising material shall be subject to Publisher approval. Publisher reserves the right to limit the amount of advertising or reject or revise any advertising.
CREDIT PAYMENT: First payment in advance establishes credit. Subsequent payments due within 15 days of receipt of invoice. There is a 10% discount for signing up for automatic credit card payments, made on the 1st of each month.
 : Reserves the right to cease the publication of advertisements upon a default in the payment of any installment due, as well as to invoice the advertiser in an amount equal to the rate shown on the agreement and the actual rate earned as per the rate card. The short rate is due and payable immediately upon receipt of such invoice.
AGENCY DISCOUNTS: Approved agencies will earn a 10% commission, assuming prompt payment by advertiser.
CANCELLATIONS: All cancellations must be received in writing prior to space reservation deadline. Usually five weeks prior to the month of publishing.
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